What is On Location?   It is Coldwell Banker's branded YouTube channel that offers consumers a new way to search for and interact with real estate information and listings.  Named Coldwell Banker on Location, the channel will fully tap into the power of video to drill deeper into the local insights that consumers want when searching for real estate, and will provide unique information about Incline Village/Crystal Bay as well as communities throughout the U.S. 

On Location differs from other real estate websites by using video to bring real estate more vividly to life -- offering behind-the-scenes looks at town and neighborhoods, smart tips and timely news on real estate topics, and video listings of homes for sale.  Secondly, content posted to On Location has a strong emphasis on local information and insights, so consumers can dig deeper into the areas of the country that interest them most.  On Location gives potential home-buyers a much more in-depth view of what it's like to live in the community they are interested in.  For home-sellers, video is a critical part of how today's consumers want to explore real estate and On Location opens the door to viewers like never before.   According to Sam Sebastian, Classified and LocalAdvertising Director at Google, "Every month, millions of people search on YouTube for real estate content.  Consumers are hungry for real estate videos."

Visitors to On Location can "Browse by Map", and enter the city/state or zip code of their choosing -- immediately pulling that area's videos listings and local community spotlights.

Schwartz-Stanton Group, specialists in luxury real estate for Lake Tahoe homes, condominiums, planned unit developments and undevelopment lots in Incline Village and Crystal Bay, is excited to participate in On Location.  Our video webcasts of our listings will be available for viewing in the coming weeks.  Stay tuned.

On Location is a collaboration between Coldwell Banker Real Estate, YouTube (a google subsidiary) and Google.  As the first branded YouTube channel to automatically provide local results when visitors first hit the site by using dynamic IP lookup, it is arguably one of the most comprehensive and immersive brand channels on the YouTube platform. 
Coldwell Banker On Location